A 4-Step Formula for Facebook Page Success

Do you want to take your Facebook Page up a notch, but don’t quite know how? This article provides a 4-step formula for Facebook Page success. This formula will help you build an engaging and thriving fan page. Applying this formula will increase your fan base, get the attention of people who are interested in spending money on your services or products, and build relationships with your fans.

The four parts of this formula are:

  • Vision
  • Branding
  • Inbound Marketing
  • Engagement

Although Facebook strategy doesn’t have to be complicated, you do need to have a plan. Those 4 elements, when added together, equal a solid Facebook Page.

Let’s look at the 4 elements, one at a time.


When the California State Parks Foundation became aware of the plan to close 210 state parks, they used Facebook to attempt to keep these parks from closing. They used a campaign called, “Friend Get a Friend.” The purpose of the campaign was to get people talking about the potential closures and to inspire them to take action to keep the parks from closing.

Through interaction with their fans, their fan base took action and spread the word about the looming park closures.


Some Facebook Pages just look like miniature versions of Facebook. Branding is an important aspect of a Facebook Page in order to stand out from the crowd. Proper branding enables your Facebook Page to act as a mini-hub for your prospects and current customers who are likely already spending a good amount of time on Facebook.

Smart branding creates a bridge from your Facebook Page to your website, but you don’t want them to leave your Facebook Page prematurely.

The Static FBML Facebook app allows you to add a lot of the same features that you have on your website to your Facebook Page.

Inbound Marketing

Although you obviously want to drive traffic to your website, you also want to do what you can to drive people to your Facebook Page. You can do so through effective use of keywords, blogging and cross-promoting your fan page through the use of other social media networks such as Twitter, and video.

The key is to make sure you always have great content added to your page. A great way to do this is through the use of the Facebook app, Networked Blogs. This app pulls posts from your blog and posts them on your page. That’s a great way to get links to your blog onto your Facebook Page.

You can also link directly to blog posts and write a bit of commentary about them.


A short definition of engagement is “taking action.” It means showing up on your page each day and interacting with your fans and showing a genuine interest in them – their opinions, interests, and likes. The most important aspect of engagement is to make engagement with your fans, not you.

People really like to talk about themselves, so post questions on your Facebook Wall that gives them an opportunity to do so. Use simple questions that can be answered in just a few words.

Closing thought: There is a lot of information on the Internet about what you should and should not do in social media. Trying to do too much actually decreases the odds of you getting the results you want, so remember to keep things simple by sticking to an easy plan.

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